QR codes began their existence in Japan, created by a subsidiary of Toyota called Denso-Wave in 1994. Japan, the Netherlands, and South Korea were some of the first to heavily integrate these two-dimensional barcodes. Thus, QR codes have been building in popularity over the past ten years in the US, and the promotional product industry is now finally getting a chance to get a piece of the action.
QR is short for “Quick Response”. It is a type of barcode, but square in shape with a black and white geometric pattern instead of vertical lines. This code can be read by most smart phones these days by downloading a simple app. Just point the camera of your smart phone at the code and scan. This will send you straight to a website, make online coupons available, encourage you to take an online survey, etc.
So how does this kind of technology work for your next promotion? QR codes provide the perfect opportunity to get information to your clients or consumers instantly. And don’t worry! You don’t have to be a computer genius to create a code for your company. Let The Brandmarket help you integrate QR codes into your next promotion. Get your promotions to go viral with The Brandmarket!
